Private surf lessons are for a person who wants individualized attention and isn't interested in sharing his/her waves with others:). There are many reasons why someone would request a private lesson: (A) He/she is not comfortable in the water, (B) He/she took a lesson before and wants to go for bigger waves, (C) He/she wants the focus of the instructor and does not want to wait for other people to catch a wave before his/her next wave, and (D) He/she is a child below 13 years old and is unable to paddle back after each wave and therefore needs a personal instructor for safety reasons.